Performance Audit
Find out what’s really working before you scale it.
A plain-English look at how your marketing is really doing: reported versus real ROAS and CAC, where money is being wasted, what tracking is missing and what to fix first.
Why an audit?
Your ROAS, CAC and revenue figures usually come from the same platforms and people running the ads. They’re useful, but they’re rarely checked against what actually came in.
We rebuild the numbers from the source, so you’re not scaling, cutting or renewing based on figures nobody has checked.
Who asks for one
Usually
- Founders and CEOs
- CFOs and finance teams
- CMOs and heads of growth
- Boards and investors
Usually when
- You’re about to spend more on ads
- You’re reviewing or switching agencies
- A new growth lead wants a clean starting point
- Reported growth and actual revenue don’t match
What we check
- Ad spend and what the platforms delivered
- Whether tracking is set up and firing correctly
- Attribution, and channels taking credit for the same sale
- Platform revenue versus CRM and actual revenue
- Your real cost per customer, all costs included
- ROAS and profit after marketing costs
- Agency reports and invoices
- Too much reliance on one channel or one ad
- Whether ads are bringing in new sales or just taking credit
- How much room there is to scale
What we’ll need
It depends on the scope. Usually access to your ad platforms and analytics, agency reports, and some CRM or sales data. Read-only access is fine in most cases, and we agree everything before we start.
What you get
You walk away with
- A findings report in plain English
- The evidence behind each finding
- The money at stake, where we can put a number on it
- A map of the main growth risks
- A list of fixes, in order
- A walkthrough with your leadership team
How it works
Agree scope
We pin down the question, time period, channels and data we need.
Get access
You share what’s needed, read-only where possible.
Check
We compare sources, test assumptions and note every gap.
Report
We walk your team through what we found and what to do about it.
Keeping it fair
- Findings come from the raw data, not platform claims
- We separate what we assume from what we can see
- Every big finding can be traced back to the data
- If your reporting is solid, we’ll say so
- You’re under no obligation to hire us for anything else
FAQ
Not as part of the audit. It’s a review. If you want us to act on what we find, that’s a separate project.
Get the real numbers before your next big decision.
Tell us what you’re planning to scale and we’ll scope the audit.
Book a growth callThe Performance Audit was eye-opening. We were scaling a channel that looked great in the dashboard but was not driving real revenue. Fixing that changed our whole plan.
Illustrative
Results and examples on this site are illustrative, not a promise of future performance. Our audit, monitoring and due diligence work is marketing and commercial analysis. It isn’t a statutory financial audit, legal opinion, credit rating or investment advice.