Our Method
Find what works. Fix what leaks. Scale with discipline.
We use the same simple method on every project, from a short audit to a full scaling program. Platform dashboards are useful, but revenue has the final say.
The five steps
Look
Get the real starting point: revenue, cost per customer, ROAS, payback, and where money is leaking.
Pick
Decide what to tackle first, based on impact and effort.
Test
Try new ads, audiences, offers and pages in a structured way.
Scale
Move budget behind what wins, a step at a time.
Check
Compare results with real revenue and feed what we learn back in.
A few rules we stick to
- Revenue and margin matter more than likes and clicks.
- No platform gets to mark its own homework.
- Test first, then scale, then expand.
- Keep guesses and facts separate.
- Every recommendation comes with a number.
- Report results honestly, good or bad.
Where the audit fits
Our Performance Audit is the Look and Check steps done in depth: we line up platform, analytics and sales data to see what can really be trusted.
It’s often the first thing we do before scaling, and you can also book it on its own.
What this isn’t
This is our own way of working. It isn’t an official auditing standard or a regulated assurance framework.
See the method applied in a real report.
Download the sample audit, or book a call and we’ll walk you through it.
Book a growth callThey think like operators, not like an agency. Every recommendation came with the numbers behind it, and our acquisition cost has come down month after month.
Illustrative
Results and examples on this site are illustrative, not a promise of future performance. Our audit, monitoring and due diligence work is marketing and commercial analysis. It isn’t a statutory financial audit, legal opinion, credit rating or investment advice.