Growth Due Diligence
See how good the growth really is before you invest.
Growth can look great on paper and still hide expensive customers, shaky tracking or too much reliance on one channel. We look under the hood for investors, as people who’ve scaled businesses ourselves.
Who it’s for
- Private equity
- Venture capital
- Family offices
- Acquirers
- Investment committees
- Corporate development teams
- Founders getting ready for due diligence
What great-looking growth can hide
- Customers that cost too much to win
- Lifetime value that’s been overestimated
- Too much reliance on one channel
- Sales that stop when the ads stop
- Customers who don’t stick around
- Ads taking credit for sales they didn’t drive
- Results riding on a handful of ads
- Shaky tracking
- A ceiling on how far it can scale
What we look at
Acquisition and economics
- What it really costs to win a customer
- CAC once one-offs are stripped out
- How lifetime value is calculated
- Paid versus organic demand
Quality and room to grow
- Retention, cohort by cohort
- Channel concentration
- How far growth can realistically scale
- How reliable the tracking is
- Commercial risks
What you might get
- A view on the quality of the growth
- A review of acquisition costs and payback
- A look at retention and cohorts
- How dependent the business is on each channel
- Tracking and data risks
- Limits to scaling
- Red flags worth raising
- Upside that’s being missed
- A short summary for the investment committee
What this is (and isn’t)
This is a commercial look at growth. It isn’t regulated investment advice, a statutory audit or financial due diligence.
FAQ
Yes. We set the scope and depth around your timeline and the questions the committee needs answered.
Know how far the growth can scale before you commit capital.
Tell us about the deal and we’ll suggest a sensible scope.
Book a growth callTheir growth due diligence gave our investment committee a clear view of acquisition economics we simply did not have before. Practical, sharp and decisive.
Illustrative
Results and examples on this site are illustrative, not a promise of future performance. Our audit, monitoring and due diligence work is marketing and commercial analysis. It isn’t a statutory financial audit, legal opinion, credit rating or investment advice.